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Market Analysis

GIS allows you to analyze your market area. Understanding how far your customers are willing to travel to patronize your location helps define your trade area. With this information, you can limit spending on target marketing, understand your competition and be able to take advantage of those weaknesses

GIS market analysis tools can help you determine which products and promotions match the lifestyles and buying patterns of your customers. When markets change, GIS can help you plan exit strategies and asset disposal.

GIS helps businesses do market analysis by answering questions like

  • What market areas will support a new store?
  • Why is my new location not performing like the rest?
  • How large is my trade area?
  • What products are selling, and where?
  • When and where should a new business be opened without cannibalizing existing store fronts?

ESRI GIS solutions