ArcGIS Business Analyst for Canada includes an extensive library of Canadian data from industry leading data providers.

Demographic Data- Environics Analytics has provided almost 1,200 demographic variables including current-year (2007) estimates and five-year (2012) projections. These variables, augmented by 2001 Census of Canada data and Household Expenditure Potential figures, are available at all popular geographic levels: province, census division, census subdivision, census metropolitan area, census tract, federal electoral district, dissemination area, and postal forward sortation areas (FSAs).

Business Data - A comprehensive database of Canadian businesses has been compiled and made available through infoUSA/infoCanada. This database represents the most accurate up-to-date database of Canadian businesses.  It is a proprietary, copyrighted database that contains information on approximately 1.3 million Canadian businesses. Data is compiled from over 300 yellow page telephone directories and new businesses listings from public record notices. The database undergoes a complete verification process conducted by telephone annually.  The database provides clients with the ability to obtain non-mailable lists of businesses by trade area based on industry class (SIC), employee counts, and sales volume.

Segmentation Data - Environics Analytics has created a customer profiling system titled PRIZM CE.  PRIZM CE classifies Canadian neighbourhoods into 66 distinct market segments based on the most important drivers of consumer behaviour: demographics, lifestyles, and values.  This data is available in the standard Business Analyst for Canada data package at the Census Tract (CT) level.  For customer profiling at a more refined level, the PRIZM CE segmentation system can be upgraded to segmentation at the Dissemination Area (DA) level which closely corresponds to the six digit postal code level.

Imagery - GlobeXplorer's imagery service provides a collection of high-quality aerial and satellite imagery that is regularly updated and expanded. These images can be used in reports and projects that require visual details of properties, neighbourhoods, and towns

Shopping Center Data - The Canadian Directory of Shopping Centres compiled by Rogers Publishing offers a national file of major shopping centres, the largest 400 of which are included.  The file contains: centre name; address and intersection; centre type and anchor tenants; centre type; year opened; total store count; parking spaces; and gross leasable area (GLA).  This database contains the most current and comprehensive data available.

Street Information - Street data from DynamapTransportation, the flagship product from Tele Atlas North America, provides a nationwide basemap for routing and drive-time analysis.

Key Functionality

• Market/Trade Area Analysis - Estimate market potential.  Use demographic, business and compeititve data with your customer information to evaluate the potential in your trade area and analyze your market's characteristics spatially. 
  
  
• Customer Profiling and Prospecting - Identify and target your best customers.  Reveal cross-selling and marketing opportunities.   
  
  
• Site Selection - Integrating your customer data with business, shopping centre, demographic, or consumer expenditure data allows you to choose the best area for your new location. Then, measure the impact of a new store or competitor on the identified site.
  
  
• Site Evaluation - Evaluate store performance by measuring customer proximity, canibalization, and competitors relative locations. Identify market "pull" by creating desire lines between customers and their assigned stores.
  
  
• Territory Design - Define and quickly adjust sales territories to maximize sales effectiveness, resource distribution and the potential for profit.  Balance territories by several methods to compare area sizes, drive times, demographic characteristics and consumer expenditure variables.  ESRI's high quality cascading geocoder ensures a match for as many address records as possible.
  
  
• Boardroom-Ready Reports - Create reports to help you understand the lifestyle and buying behaviours of the households in your market and answer questions such as where to find optimal sites for new store locations, how to market effectively to specific customer segments, or how to profile your best customers and find more like them.  Business Analyst for Canada includes seven boardroom ready reports and enhanced reporting capabilities with a batch framework and a custom report wizard.  Use the Business Objects Crystal Reports XI functionality to view, print, and export reports to a variety of popular formats. 

Reports included with Business Analyst for Canada:

                           -  Market Profile
                           -  Housing Profile
                           -  Family Profile
                           -  Detailed Income
                           -  Demographic and Income
                           -  Age by Sex Profile
                           -  Age 55+ Profile

• ArcView 9.2 Network Analyst - Functionality from ArcView Network Analyst integrated into Business Analyst for Canada can be used for a variety of applications including classic point to point routing, closest facility, service area analyses, origin-destination matrices, and advanced network management and creation.

Note: ArcGIS Business Analyst for Canada is available as an extension to ArcGIS and requires the user to have ArcView, ArcEditor, or ArcInfo, which are sold separately.