Product Overview

What Is ArcGIS Business Analyst ?

ArcGIS Business Analyst provides advanced analysis tools and a complete data package to help make mission-critical business decisions.

ArcGIS Business Analyst combines ESRI's leading GIS technology with extensive American business, demographic, and consumer household data to assist users with critical decisions such as analyzing the market and competition, finding the ideal site for a new business location, or targeting direct mail. ArcGIS Business Analyst allows users to perform sophisticated business analysis in one easy-to-use application.

By combining information such as sales data, demographics, and competitor locations with geographic data such as census boundaries, territories, and store locations, ArcGIS Business Analyst helps you better understand your market, your customers, and your competition.

Why Use ArcGIS Business Analyst ?

• Choose the ideal location.
   
• Reach your best customers.
      
• Select the right merchandise mix.
      
• Expand into appropriate new markets.
      
• Perform site, competitive, and trade area analysis.
      
• Customize and automate frequently used analyses.
      
• Build interactive sales forecast and market share models based on the Huff model.
      
• Develop and share reports with demographic, consumer, and business data or use your own data.
      
• Discover up-sell and cross-sell opportunities.
     
• Target underserved markets.

Who Uses ArcGIS Business Analyst ?

Marketing, sales, and real estate departments in any organization can use ArcGIS Business Analyst to create detailed trade areas, evaluate market penetration, and perform competitive analysis.